HIGHLIGHTS
- who: Kožená Marcela and Mlázovský Martin from the University have published the article: The impact of customer behaviour on the corporate competitiveness in the European environment, in the Journal: (JOURNAL)
- what: The aim of this article is to explore the role of behaviour in the paradigm concerning the current trend of social responsibility. One of the main reasons for selecting the Czech businesses were their availability and willingness to complete the questionnaire. This research was focused on corporate competitiveness particularly in the context of customer behaviour and sustainable development.
SUMMARY
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