HIGHLIGHTS
- who: Hasee from the with Marketing, University of Birmingham, Birmingham, B TY, UK have published the paper: The impact of e-commerce live streaming on China`s apparel industry - an exploratory study based on value chain analysis, in the Journal: (JOURNAL)
- what: The paper seeks to get a basic understanding of the primary elements that drive value creation in the value chain of ECLS in China`s garment industry and to provide guidance and hints for future researchers. The aim of this study is to fill the void in the academic literature regarding the influence . . .
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