The impact of e-marketing on the preference to purchase hybrid cars by increasing awareness: an empirical study of hybrid car users in the northern border region, saudi arabia

HIGHLIGHTS

• What: This research examines the impact of e-marketing on consumers` preference to purchase hybrid cars through the conduction of a field study on the hybrid car users in the Northern Border Region in Saudi Arabia. The research aims to comprehend the relationship between e-marketing campaigns and increasing consumer awareness of the benefits of hybrid cars and how their decisions are affected by this awareness when purchasing cars. The research aims to identify factors influencing users` responses to such information including advertising campaigns environmental attitudes future orientations and governmental incentives. The paper provides guidance for improving . . .
  

   

  

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