The impact of emotional marketing on consumers` purchase intention: a case study of jellycat

HIGHLIGHTS

• What: This study examines the context of the 21st century where markets are bombarded with a plethora of products. In the research that follows, the article examines Jellycat`s emotional marketing tactics in detail and evaluates how well they have worked to establish trusting relationships with customers and eventually sway their buying intentions. Based on the objectives of this study, the research methodology of this report begins with the research methodology of a literature review.
• Who: Emotional marketing and collaborators from the College of Social Sciences, University of Birmingham, Birmingham, United Kingdom have published the . . .
  

   

  

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