HIGHLIGHTS
- who: Un-named from the Department, FPT University, Danang city, Vietnam have published the Article: The Impact of EWOM on The Intention to Choose Green Tourist Destinations for Vietnamese Tourists Article Information:, in the Journal: (JOURNAL)
- what: The recommended theoretical model is shown in Figure 5 below.
SUMMARY
A product, business, or service may receive favorable or negative online word of mouth (eWOM) from potential, current, or former customers (Litvin, Goldsmith and Pan, 2008). To the evolution of traditional word-of-mouth marketing, which is increasingly losing effectiveness, the electronic word . . .
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