The impact of scarcity on consumers’ impulse buying based on the s-o-r theory

HIGHLIGHTS

• who: ufeffJingjingufeff ufeffZhangufeff from the Business School, University, Subang Jaya, Malaysia, Business School, Asia Pacific University of have published the research: The Impact of Scarcity on Consumersu2019 Impulse Buying Based on the S-O-R Theory, in the Journal: (JOURNAL)
• what: Given the research focuses on impulse buying, it is important to provide a distinction between the two concepts to justify the focus and differentiate between impulse and panic buying. One effective way to reduce the negative effect of impulse buying is to identify the impact of scarcity on impulse buying and underline the aims . . .
  

   

  

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