The impact of social influence on the intention to use physician rating websites: moderated mediation analysis using a mixed methods approach

HIGHLIGHTS

  • who: Unknown from the University degree have published the paper: The Impact of Social Influence on the Intention to Use Physician Rating Websites: Moderated Mediation Analysis Using a Mixed Methods Approach, in the Journal: (JOURNAL)
  • what: The authors focused on social influence as the independent variable and The authors propose the following: a higher credibility leads to a higher behavioral intention to use PRWs (hypothesis 3). Study 1 Study Design and Measures To test the proposed hypothesized model as depicted in Figure 2, in a first step of the research endeavor, study 1 was conducted . . .

     

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