The impact of social media influencers’ bragging language styles on consumers’ attitudes toward luxury brands: the dual mediation of envy and trustworthiness

HIGHLIGHTS

• who: ufeffWentingufeff ufeffFengufeff from the Hang Seng University of Hong Kong, China have published the Article: The impact of social media influencersu2019 bragging language styles on consumersu2019 attitudes toward luxury brands: The dual mediation of envy and trustworthiness, in the Journal: (JOURNAL)
• what: This research investigated the negative effect of influencers` humblebragging on the luxury brands they endorse as well as its internal Frontiers in Psychology mechanism and moderating factors. As social comparison is likely to induce envy (Appel et_al, 2016), the authors propose that humblebragging is likely to trigger malicious envy. As consumers` evaluations . . .
  

   

  

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