The impact of social media marketing, perceived quality and brand awareness on consumer’s brand loyalty in pakistan

HIGHLIGHTS

• who: Social media marketing et al. from the Lahore School have published the research: The Impact of Social Media Marketing, Perceived Quality and Brand Awareness on Consumeru2019s Brand Loyalty in Pakistan, in the Journal: (JOURNAL)
• what: While previous research has only looked at the direct influence of consumer`s attitude towards perceived SMM campaigns on brand loyalty (Kim and amp; Ko, 2012) this study examined how brand awareness and perceived brand quality mediate the association between SMM and brand loyalty. This study examines the requirement to do so by focusing on branded clothing industry. The . . .
  

   

  

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