HIGHLIGHTS
- who: Yuqing Liu from the Zhejiang Gongshang University, China have published the article: The impact of symmetry design of intangible cultural heritage souvenir on tourists’ aesthetic pleasure, in the Journal: (JOURNAL)
- what: The authors use authenticity perception as a moderating variable to test how the impact of symmetry design of ICH souvenirs on tourists' aesthetic pleasure changes under different circumstances, as well as the mediating effects of typicality perception and novelty perception. This study explores how the design of ICH souvenirs (symmetry vs. asymmetry) influences tourists' aesthetic pleasure. The findings of this study demonstrate the . . .
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