HIGHLIGHTS
- who: Linda Saulīte and Deniss Ščeulovs from the Faculty of Engineering Economics and Management, Riga Technical University, Riga, Latvia have published the paper: The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon, in the Journal: (JOURNAL) of 31/01/2022
- what: If the authors focus on national media and, particularly, news media brands, the strong and credible news media brands are fundamental today because of the importance of trust against fake news and propaganda and because of their business models where content creation and journalism are financed by advertisers' investments, which . . .
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