HIGHLIGHTS
- who: Ngo Thi Khue Thu et al. from the Trois-Riviu00e8res, Quu00e9bec G A, Canada, University of Science and Technology, the University of have published the research work: The Implementation of Integrated Multichannel Services in the Hospitality Sector in Vietnam, in the Journal: (JOURNAL)
- what: Knowledge and understanding of integrated multichannel services are still unfamiliar to enterprises especially small and medium-sized enterprises (SMEs) and enterprises in developing countries like Since this topic is limitedly exploited in the hospitality industry the paper explores the opportunities and challenges for implementing integrated multichannel services in the hospitality . . .
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