The importance of informational components of sparkling wine labels varies with key consumer characteristics

HIGHLIGHTS

  • who: Gary J. Pickering and collaborators from the Department of Biological Sciences, Brock University, StCatharines, ON L S , Canada have published the research: The Importance of Informational Components of Sparkling Wine Labels Varies with Key Consumer Characteristics, in the Journal: Beverages 2022, 8, 27. of 26/04/2022
  • what: The authors conclude that sparkling wine label information content should be optimised for different market segments and This study provides important insights that can guide sparkling wine marketers and retailers in this process. The aforementioned studies focus on table wines, yet very little is known about . . .

     

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