HIGHLIGHTS
- who: Jia Xu from the Business School, Hohai University, Nanjing, China, International School of Business and Finance, Sun Yat-sen University have published the Article: The Importance of Project Description to Charitable Crowdfunding Success: The Mediating Role of Forwarding Times, in the Journal: (JOURNAL) of January/23,/2020
- what: In the context of a significant crisis event, where the public may not have access to additional trustworthy cues, the authors attempt to determine whether the quality of the project description can persuade the audience to donate through the forwarding times and whether the crisis involvement . . .
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