HIGHLIGHTS
- who: Renata Fernandes Galhanone and colleagues from the PPGA, Escola Superior de Propaganda e Marketing, Sao Paulo, Brazil have published the Article: The in uence of corporate global mindset on international franchising, in the Journal: (JOURNAL)
- what: The survey was developed in partnership with ABF (Brazilian Franchising Association), which provided company data and supported running the research. This analysis shows that the difference between the foreign franchises and the internationalized Brazilian franchises tends to diminish as time of experience increases. This study showed that corporate global mindset is linked to expansion in international markets. This . . .
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