HIGHLIGHTS
- who: Digital marketing and colleagues from the LinkedIn Job boards Company's website University's platform Recruitment agencies Facebook , Digital marketing tools used to passively search for a job have published the article: The in uence of digital marketing on recruitment e ff ectiveness: a qualitative study, in the Journal: (JOURNAL)
- what: The aim of this paper is to unfold how different tools and strategies influence effectiveness. In terms of content LinkedIn has a positive influence on candidates' decision as well as companies' Practical implications - This study provides practical implications which are useful for both . . .

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