HIGHLIGHTS
- who: Styrmir Gislason and collaborators from the University of Southern Denmark, Campusvej, Odense, Denmark have published the research: The Influence of Bottle Design on Perceived Quality of Beer: A Conjoint Analytic Study, in the Journal: (JOURNAL)
- what: Situated within this context, the aim of this paper is to present results of a conjoint analytic study addressing main and interaction effects of specific packaging design factors on consumer perceived quality and liking for beers. To address the research aims, 54 beer images were created in Adobe Photoshop, following a 3 × 3 × 3 × 2 full factorial design . . .
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