HIGHLIGHTS
- who: Xingjie He from the Beijing University of Technology, China have published the research: The influence of brand marketing on consumers' emotion in mobile social media environment, in the Journal: (JOURNAL)
- what: According to the similarity between the nearest neighbor user and the target user, the weighted sum of the project scores is performed, and the weighted value is used as the predicted score of the target user for the project.
- how: This paper discusses the importance of brand marketing strategy for small and medium-sized enterprises. The authors declare that the research . . .
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