HIGHLIGHTS
- What: Based on the results of the discussion, it shows that the independent variable (Brand Trust) has a significant influence on the dependent variable (Purchase Decision) with a t value> t table and a significance value and amp;lt;0.05.
- Who: cairo from the Politeknik Pariwisata, Indonesia have published the article: Sebuah Kajian Pustaka:, in the Journal: Journal of Indonesian Social Sciences Vol. 5, No. 11, November 2024 of /2024/
SUMMARY
Coffee has become one of the most widely consumed beverages globally, with increasing demand annually. Entrepreneurs make various efforts . . .
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