HIGHLIGHTS
- who: Tian Zimo from the Shijiazhuang University have published the paper: The Influence of Consumer Motivation on Satisfaction in the Field of Co-branding - Take Food Brands for Example, in the Journal: (JOURNAL)
- what: In actual marketing, consumer satisfaction is one of the main goals of marketing activities.
- how: Against this background this paper presents a quantitative analysis of consumer motivation purchasing psychology and satisfaction and reviews three aspects of co-branded food purchasing motivation satisfaction analysis and ways to improve consumer satisfaction.
SUMMARY
The authors will explore the . . .
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