The influence of consumption context on indulgent versus healthy yoghurts: exploring the relationship between the associated emotions and the actual choices

HIGHLIGHTS

  • who: Petjon Ballco and colleagues from the Department of Agricultural and Environmental Sciences, University of Zaragoza, Zaragoza, Spain have published the research: The Influence of Consumption Context on Indulgent Versus Healthy Yoghurts: Exploring the Relationship between the Associated Emotions and the Actual Choices, in the Journal: Sustainability 2022, 8224 of /2022/
  • what: This work examines the associated emotions of consumers transmitted from extrinsic attributes (fat-related nutrition claims (full-fat low-fat and fat-free) and ingredient features (plain berries and double chocolate chunk)) labelled on yoghurt packages. Food choice is a complex behavioural process . . .

     

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