The influence of core service quality associated with korean women’s volleyball on national image and consumption engagement of korean products: perspective of korean wave in thailand

HIGHLIGHTS

• who: Sung-Bae Roger Park from the Wave in Thailand University of Madeira, Portugal have published the article: The influence of core service quality associated with Korean women's volleyball on national image and consumption engagement of Korean products: Perspective of Korean Wave in Thailand, in the Journal: (JOURNAL)
• what: The aim of this study was to examine the effect of core service quality associated with the Korean women's volleyball team on national image and related behavioral intentions (i.e., intention to visit Korea and intention to purchase Korean products) using samples collected from . . .
  

   

  

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