HIGHLIGHTS
- who: Catherine Prentice from the University of Catania, Italy have published the article: The influence of customer trust and artificial intelligence on customer engagement and loyalty - The case of the home-sharing industry, in the Journal: (JOURNAL)
- what: With this in mind, and for the purpose of this review, the authors define it as applications or intelligent devices based on AI technologies (such as chatbots and voice/facial recognition systems), which are utilized in home-sharing platforms to reduce costs and enhance customer experience. It confirms the trust formation process between platform providers and Drawing . . .
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