The influence of departmental brand image on career perceptions of hospitality aspirants: career advancement in the housekeeping sector

HIGHLIGHTS

• What: The study was never meant to focus on any specific year or course. The approach of the research is exploratory and descriptive, and it aims to investigate factors affecting students` perceptions and aspirations to have a successful career in the hospitality industry. The research underscores the magnitude of association between the career perceptions and the brand image of the department, with a special focus on the housekeeping department. The research additionally focused on understanding the perceptions and expectations of the hospitality aspirants` towards pursuing a career in the housekeeping industry, the researcher discovered that there are . . .
  

   

  

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