HIGHLIGHTS
- What: None of the studies could find a plausible reason for the difference between genders.
- Who: Lara Lima Felisberto from the Arizona, USA have published the research: The influence of digital out-of-home media on driver perception and driving: an integrative literature review, in the Journal: (JOURNAL)
- How: The results showed that digital advertisements particularly animated ones and those with high luminance catch the attention of drivers thus affecting their driving behavior and potentially compromising road safety.
- Future: The authors believe that these studies should be conducted especially in loco . . .
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