HIGHLIGHTS
- who: Xia Wei1 and collaborators from the College of Management, Shenzhen, Shenzhen, China, Faculty of Economics and Business Administration have published the research work: The Influence of Erotic Stimulation on Brand Preference of Male and Female Consumers: From the Perspective of Human Reproductive Motives, in the Journal: (JOURNAL)
- what: The study was aimed at heterosexual groups, so non-heterosexual groups were excluded. Next, the authors conducted an analysis of covariance with erotic stimulation and brand personality as independent variables, purchase intention (Cronbach`s u03b1=0.788) as a dependent variable, and age and whether the . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.