HIGHLIGHTS
- who: Chenyiming Gong from the Rey Juan Carlos University, Spain have published the Article: The influence of firm`s feedbacks on user-generated content`s linguistic style matching-An explanation based on communication accommodation theory, in the Journal: (JOURNAL) of December/31,/2014
- what: According to communication accommodation theory, all three strategies are adaptive changes in the direction of the communication partner, and individuals may choose different directional communication strategies for different motivations. This study proposes the following hypothesis. degree of similarity in the linguistic styles of the two parties in a communication process. Hypotheses . . .
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