HIGHLIGHTS
- What: The results of the study show that flash sales and free shipping vouchers have a significant influence on impulsive buying. The conclusion of this research is that promotional strategies such as flash sales and free shipping vouchers can increase impulsive purchases among Generation Z. This study provides insights for e-commerce businesses in designing effective marketing strategies to attract young consumers. This research has significant benefits for business decision-makers and academics in understanding online purchasing behavior. The aim of this study is to comprehend Generation Z`s online purchasing behavior concerning Flash Sale and Free . . .
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