HIGHLIGHTS
- What: The conclusion of the research is in accordance with the theory of_(Assael, 2021) which explains that among several aspects that have an influence on changes in consumer buying behavior, there is an aspect of targeted Promotion carried out by the company.
- Who: Personal from the , Universitas Potensi Utama Medan, Indonesia have published the paper: (IJESSM), in the Journal: (JOURNAL) of 10/09/2024
SUMMARY
Halal Lifestyle, Halal Knowledge and Promotion Influence Consumer Purchasing Decisions at Rabbani Medan Store in 2024 Referring to the research findings conducted, namely the impact . . .
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