The influence of interpersonal interaction on consumers’ purchase intention under e-commerce live broadcasting mode: the moderating role of presence

HIGHLIGHTS

• who: ufeffXiaoliufeff ufeffMaufeff from the China China have published the Article: The influence of interpersonal interaction on consumersu2019 purchase intention under e-commerce live broadcasting mode: The moderating role of presence, in the Journal: (JOURNAL) of 20/07/2022
• what: The research is designed to investigate the relationship between consumers` perception of interpersonal interaction and purchase intention, and the role of perceived value as a mediator between them. To better achieve the research aim, the researchers hypothesize four research questions.
• how: To test proposed hypotheses 1 2 and 3 model 4 from Hayes . . .
  

   

  

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