HIGHLIGHTS
- What: This study focuses on Maxim Customers in who are identified by their yellow helmets and jackets. The sample for this study is drawn using a purposive sampling method, in which the sample is determined by specific considerations (Sugiyono, 2017).
- Who: CC and collaborators from the 6425, Indonesia have published the Article: The Influence of Price Perception and Service Quality on Customer Satisfaction of Maxim Application, in the Journal: (JOURNAL)
- How: This research uses a quantitative method with a purposive sampling approach targeting male and female respondents aged 17 to 30 who have . . .

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