HIGHLIGHTS
- who: Josefa D. Martu00edn-Santana from the loyalty: an empirical analysis in blood centres in Spain have published the article: The influence of service quality and anticipated emotions on donor loyalty: an empirical analysis in blood centres in Spain, in the Journal: (JOURNAL)
- what: This research proposes a new method to predict blood donors` intentions by integrating a cognitive approach measuring perceived quality and an emotional approach including anticipated emotions (both positive and negative) of u2018donation` and u2018non-donation`. More specifically, this research analyses the role of anticipated emotions (positive and negative) of u2018donation` and . . .
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