HIGHLIGHTS
- What: The aim of this study is to find out how the influence of the Reel feature on Instagram and other social media platforms can have a direct effect on consumer`s purchase intentions can also be influenced indirectly through brand attitudes. The aim of marketing is to please customers and raise awareness of the product. The t-value of 2.554 for brand attitude the study shows the strong influence of most of the above hypotheses.
- Who: Mongolia et al. from the Business School, National University of, Ulaanbaatar have published the research work: Original . . .
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