HIGHLIGHTS
SUMMARY
Over 90% of adults in the United_States have at least one social media account, which they use for an average of 2 to 4 hours daily, with YouTube, Facebook, and Instagram among the most popular platforms, and people aged 18 to 30 years being the group with the most sustained use growth among adults. On average, SGM people are more socially active on social media and more likely to have multiple social media accounts than non-SGM individuals. The PRIDE iM study will be the first longitudinal, mixed methods research conducted to determine the . . .
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