The influence of threatening visual warnings on tobacco packaging: measuring the impact of threat level, image size, and type of pack through psychophysiological and self-report methods

HIGHLIGHTS

• who: Olivier Droulers and collaborators from the Graduate School of Management-CREM UMR, University of Rennes, Rennes, France have published the research work: The influence of threatening visual warnings on tobacco packaging: Measuring the impact of threat level, image size, and type of pack through psychophysiological and self-report methods, in the Journal: PLOS ONE | https://doi.org/10.1371/journal.pone [0184415]. September 14, 2017 of August/23,/2017
• what: The aim of this research was to assess the effectiveness in terms of emotional and behavioral reactions of moderately vs. highly TVWs (Threatening Visual . . .
  

   

  

  If you want to have access to all the content you need to log in!

  Thanks :)

  Username or E-mail:

  If you don't have an account, you can create one here.