HIGHLIGHTS
- who: Hilya Ramadhania Siyauqi Maudah from the School of Business and Management, Institut Teknologi Bandung, Indonesia have published the research: The influence of Victoria`s Secret new brand image in generating brand trust brand prestige brand, in the Journal: (JOURNAL)
- what: This research will first assess the influence of brand image on brand trust, prestige, and love as mediators before it is evaluated for brand loyalty. This study proposes: H3: Victoria`s Secret rebranding their brand image positively influences brand love. This study proposes a conceptual model of the influence of Victoria`s Secret 124 . . .
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