HIGHLIGHTS
- who: from the Hasht Behesht High Education Institute, Management Department, Isfahan, IranUniversity of Isfahan, Faculty of Administrative Science and Economic, Isfahan, Iran have published the Article: The investigation of factors affecting the purchasing decisions of consumers of green products Maryam Jouzdani1 Ali Nasr Esfahani2, in the Journal: (JOURNAL)
- what: The aim of this study was to investigate the factors affecting the purchasing decisions of consumers of green products. This study seeks to answer the fundamental questions of whether consumers are sensitive to environmental issues in their consumption. In this study, descriptive statistics were used to . . .
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