HIGHLIGHTS
- who: Martin Brenncke from the Aston Business School, Aston School, Birmingham, UK have published the paper: The Legal Framework for Financial Advertising: Curbing Behavioural Exploitation, in the Journal: (JOURNAL) of 15/05/2014
- what: The article shows how a regulatory authority or a court can translate empirical behavioural finance research findings into legal arguments when assessing whether marketing practices can significantly distort a model investor's decision-making process. The Need for a Behavioural Finance Analysis A behavioural finance analysis of the regulatory standards for marketing communications is necessary for the following reasons. The focus . . .
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