The matrix of cognitive filters as a tool for the analysis of linguocreatemes in modern english discourse

HIGHLIGHTS

• What: The study aims to develop a concept of cognitive mechanisms interaction used to infer meanings of multimodal linguocreatemes resulting from the interplay of their constituent multi-code elements. Of course, linguocreatemes may be found in offline discourse, too (e_g street billboards), but, in this research, the authors explore only Internet communication. As the study showed, the ultimate version of defocusing is the cognitive mechanism of banner blindness, defined as a protective mental mechanism activated when one directs their selective attention exclusively to those discursive elements that meet their current communicative needs and help achieve certain goals . . .
  

   

  

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