The mediating effect of trust on consumer behavior in social media marketing environments

HIGHLIGHTS

• who: Aloka, Karunasingha and Nalin, Abeysekera from the Sri Lanka Sri LankaCardiff School of Management, Cardiff Metropolitan University, Cardiff, UK, and have published the article: The mediating effect of trust on consumer behavior in social media marketing environments, in the Journal: (JOURNAL) of 20/Oct/2021
• what: The aim of this study is to investigate the mediating effect of trust on the relationship between consumers' social motivation and online purchase intentions in the context of social media marketing in the fashion industry of Sri Lanka. The study was solely focused on the Sri Lankan fashion . . .
  

   

  

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