HIGHLIGHTS
- What: This study examines the phenomena of "cultural discount" and its underlying causes by taking the TV drama The research reveals that various issues including disparities in textual comprehension absence of translation artistic elements and fragmented narrative structures have an impact on the comprehension of Chinese television dramas among western viewers. They stated that the primary reason for the creation of "cultural discount" is a difference in values, followed by a dominant position in the cultural field and cultural misunderstanding in the low context .
- Who: Xiaoying Yi from the Beijing Normal University, Beijing, China have . . .
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