HIGHLIGHTS
- who: Ma Jian from the North China University of Technology, Beijing, China have published the research work: The physical attractiveness of beauty anchors on consumersu2019 purchase intention, in the Journal: (JOURNAL)
- how: The total effects of the simple mediation model were examined and the results are shown in Table 3.
SUMMARY
Especially for the beauty industry, beauty anchors can show the effect of beauty products through the lens, easier to bring intuitive experience to consumers and stimulate the impulse purchase behavior of consumers. Due to the particularity of the beauty product . . .
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