The possibilities and limitations of using google books ngram viewer in research on management fashions

HIGHLIGHTS

• who: Dag u00d8ivind Madsen and Ku00e5re Slu00e5tten from the Department of Business, Marketing and Law, USN School of Business, University of South-Eastern have published the research work: The Possibilities and Limitations of Using Google Books Ngram Viewer in Research on Management Fashions, in the Journal: Societies 2022, 171 of /2022/
• what: Younes and Reips note that there has been an ongoing debate about the pros and cons of using GNV for research purposes. The aim of this paper has been to explore the possibilities and limitations of using the tool GNV in management fashion . . .
  

   

  

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