HIGHLIGHTS
SUMMARY
Labelling and describing food items with taste-promoting descriptors increases selection of the food item and increases taste scores following consumption compared to when the same food is promoted as healthy. Using health claims on food labelling has been shown to influence peoples` perception of food without them actually eating it, for example, driving the belief that a particular food will make them feel more full. Placing nutritional content on food labelling of unhealthy food using health star ratings or multiple traffic lights, for example, can restrain a person`s selection of portion size . . .
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