HIGHLIGHTS
- What: The analysis is centered on the Disney`s motivation to acquire Marvel the financial implications of this integration and the brand influence in terms of culture.
- Who: Yueze Wang from the Shanghai Guanghua Academy, Shanghai, China have published the Article: The Reasons and Consequences of Disney`s Acquisition of Marvel, in the : Proceedings of ICEMGD 2024 Workshop: Innovative Strategies in Microeconomic Business Management of /2024/
- Future: The following sections of this paper are organized as follows Section 2 goes further in explaining the parameters of strategic rationale for the merger and the . . .
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