The reference dependence roots of inaction inertia: a query theory account

HIGHLIGHTS

• who: Ruth Pogacar and collaborators from the Department of, University of Calgary, Calgary, Alberta, Canada, Department of have published the paper: The reference dependence roots of inaction inertia: A query theory account, in the Journal: PLOS ONE of September/30,/2022
• what: The authors show that inaction inertia is rooted in reference dependence. This research seeks to bridge the literatures of consumer behavior and judgment and decision-making by showing that reference dependence drives the inaction inertia bias. The authors propose that reference dependence makes the current offer, rather than the foregone offer, feel like . . .
  

   

  

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