HIGHLIGHTS
- What: A qualitative research design was adopted for this study because qualitative methods are useful for understanding and exploring an issue within a particular sociocultural context where the research is carried out (Creswell, 2016). The sampling technique was purposive, because the selected interviewees can purposefully inform an understanding of the research objectives (Creswell, 2016). They were fully informed about the purposes of this research and how their responses would be used and stored. The aim of this study was to identify the innovative digital technologies that are implemented in digital advertising of real estate properties in Nigeria . . .
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