The role of ai in raising the efficiency of public relations practitioners at jordanian telecommunications companies

HIGHLIGHTS

• What: The study aims to explore the role of artificial intelligence in enhancing the efficiency of public relations practitioners in This study belongs to the category of descriptive research and adopted a survey methodology. The sampling process for the study was carefully designed to ensure representativeness, even with the relatively small population of PR practitioners in Jordanian telecommunications companies. By combining structured Likert-scale questions with open-ended responses, the survey provided both quantitative data and qualitative insights. To process the data collected from the study sample and to verify the study`s questions, the Statistical Package . . .
  

   

  

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