HIGHLIGHTS
SUMMARY
The goal is a literature-based development of propositions that can be taken up in further research on CBMs and for the development of a typology of consumer involvement in business model innovations in a CBE context. Innovation is undoubtedly a key element in the transition towards a sustainable CBE. It is important to note that, far from being a static construct, business models are a dynamic, selfreinventing organizational construct that can be innovated to adapt to (or actively anticipate and initiate) changes in the organization`s environment (if the narrative or the numbers . . .
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