HIGHLIGHTS
SUMMARY
Marketing communication is the mix definition of marketing communication with digital marketing, which is a means and 2 of 12 2 of 13 process by which business actors, inform, persuade, and remind consumers about products and services sold through digital media, such as the internet and social media. The Vocational Education Program, Universitas Affiliate marketing; Indonesia (hereinafter referred to as UI Vocational) uses a digital marketing strategy in E-mail marketing; the of social media marketing to increase the awareness of the target market. In Indonesia, the expenditure made by companies or institutions to . . .
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